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Amplify your business

Noun - A type of electric guitar pickup that uses two coils.
Humbuckers get their name from their cancelling out interference (they ``buck the hum``) induced by alternating current sources normally experienced with single coil pickups.

Product and App development

Edinburgh / Berlin - Humbucker
Recent product development projects Humbucker have worked on include


Instant content, ahead of the game - Create unique content, match reports and previews from live sports data.

Material DNA

Measure the value of talent – live sports data merged with social and broadcast media data to create an analytics platform for talent and sponsorship value.


Home automation made easy - Design your smart home from your browser. Choose the home automation products you want, setup your home and pick an install date, all online.



We have over 15 years’ experience providing audience growth solutions across a range of channels.

We learn about your business and your audience, create bespoke on and off-site strategies to test and deploy and create a feedback loop of growth

Every client growth strategy is bespoke and can include:

  • SEO
  • Paid and social media
  • Conversion rate optimisation
  • A/B and multivariate testing
  • Bespoke app and tool development
  • Unique content creation
  • Marketing automation


Founded in 2010, Humbucker is made up of a senior management team of 3 and a development team of 10, based between Edinburgh and Berlin.


We work with large and small businesses, from global leaders to startups. Some of the businesses we have worked with since 2010 include: